JADCO is proud to support British Touring Car Championship racing this season, strengthening its connection with the motorsport community and continuing its long-standing relationship with Michael Crees.
The British Touring Car Championship is one of the UK’s most popular and enduring motorsport series — a competition defined by wheel-to-wheel racing, team dedication, and the kind of resilience under pressure that resonates strongly with businesses that operate in demanding industries. For JADCO, the decision to sponsor BTCC racing is about more than brand visibility. It is about aligning with a community that shares the company’s values of hard work, precision, and long-term commitment.
A Relationship Built on Mutual Respect
JADCO’s connection with Michael Crees goes back further than this season’s sponsorship. Michael is a well-respected competitor within the BTCC paddock, known not only for his performances on track but for his professionalism, his engagement with sponsors, and his ability to build genuine partnerships rather than simply commercial arrangements. For JADCO, backing Michael is a straightforward decision — it is a continuation of a relationship that already means something to both sides.
On race weekends, the JADCO name will be seen by tens of thousands of fans at circuits across the UK, as well as by the large television and online audience that follows the championship throughout the season. That visibility is valuable — but it is the association with the quality and determination that BTCC racing represents that matters most to the team.
Brand Values in Motion
JADCO is a business built on performance, reliability, and the trust of the clients and partners who rely on it. Those qualities are reflected in the sport it chooses to support. Motorsport demands precision engineering, decisive decision-making, and the ability to perform consistently under competitive pressure — all qualities that JADCO brings to the construction supply chain every day.
JADCO wishes Michael Crees and the team every success as the season continues. The company looks forward to supporting the championship and celebrating the moments that make BTCC such a compelling and uniquely British sporting spectacle.
Explore our building materials range, read more in News & Events, or contact JADCO for regional support.